Winning Ways with Blue Ribbon And Coke.

10 June 2008

When a campaign featuring two of South Africa’s best loved brands, Coke and Blue Ribbon Bread is launched you can be sure of one thing – success.

Premier’s new Eat Drink and Talk promotion is bound to be a success, a success not only for the two brands involved, but also for each of the outlet owners who take part.

Expanding on the success of the Daily Bread Daily Prizes formula the upcoming promotion will also be giving away scratch cards and T Shirts to members of the public, which be supplied from specially branded promotional trucks. The scratch cards will give the shopper discounts on buying a combination of the two products (any Blue Ribbon loaf and 1,25l or 1,5l Coke) of between 40c and R10.

Consumers can win in other ways as well. They will be advised, both the through Premier’s travelling road show and via point of sale materials that by placing the Coke cap inside the Blue Ribbon bag and posting it into an entry box provided in store they will have the chance of winning one of 500 airtime vouchers for a year; new sim cards and monthly airtime to the value of R1000. This aside from the instant discounts offered by the scratch cards.

This promotion is unique in that consumers are rewarded for their loyalty to the two brands through being offered the chance to win before buying (the scratch cards), our way of saying thank you to South African consumers for their many years of support.

The promotional activity will take place from the 17th June to the 17th August in townships and suburbs across South Africa. Remember to tell your friends and family, EAT Blue Ribbon, DRINK Coke and you could TALK free for a year.

Keep a look out for the trucks with Coke and Blue Ribbon branding in your neighbourhood and if you come across one of our dedicated teams – MAKE SOME NOISE.