Premier Foods is one of South Africa’s most prominent FMCG manufacturing and distribution companies, manufacturing brands like Blue Ribbon, Snowflake Flour and Iwisa Maize Meal. The company also has a number of regional brands (See “Our Brands”).

Although its primary business was for many years milling and baking the company has committed itself to an ‘evergreen’ business model.

It is this commitment that has seen the launch of new initiatives like the successful airtime business.
The driver for this expanded business model has been Premier’s unrivalled distribution network.
With daily deliveries to both the formal and informal markets across South Africa Premier has formed a unique relationship with the owners of these businesses, allowing the company to launch new products into these markets in close consultation with business owners, be they family owned stores in South Africa’s many townships, or informal settlements, or large supermarket chains.

Premier Foods is today privately owned allowing it the flexibility to take advantage of market changes and take advantage of opportunities as and when they arise, something that publicly listed companies are slow to do.

Premier Foods is facing a time of unprecedented opportunity, South Africa’s changing social environment and a dynamic business model have come together to offer the company a chance to deliver on its promise of success to not only its employees, but to its business partners and South African consumers alike.